Our Spokewise Logo

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Long Description

Why A Dandelion?

The architecture of the dandelion is a useful metaphor for our approach to achieving beautiful design and efficiency of purpose.

A close look at an unfolded dandelion reveals silvery seedpods radiating from a central stem, and ready to take flight. Each pod is a spokewise structure too, of delicate plant fiber, designed to ride the slightest breeze as it propels and protects the seed at its hub.

Like the form of the dandelion, each publication or element of a communications system we design, is structured as part of a greater whole—always centered on our client's vision, goal, or mission.

The Spokewise Logo

The Spokewise logo is a group of colorful, loosely-drawn boxes bursting outward from a center-point. Abstractly, it conveys the strength and energetic vitality of visual systems united by a singular identity or purpose at its hub. Spokewise is an old English term that means “radiating out from a center, as the spokes of a wheel.”

Inspirational Quotes

Here are the quotes that are rotated on our Home page. They inspire us. We hope they will inspire you also.

  1. Design is both a verb and a noun. It is the beginning as well as the end, the process and product of imagination. –Paul Rand 1916-1996
  2. When I am working on a problem, I never think about beauty. I think only of how to solve the problem. But when I have finished, if the solution is not beautiful, I know it is wrong. –R. Buckminster Fuller 1895-1983
  3. The aim of life is to live, and to live means to be aware, joyously, drunkenly, serenely, divinely aware. –Henry Miller 1891-1980
  4. In the long run, we only hit what we aim at. –Henry David Thoreau 1817-1863
  5. We cannot become what we need to be by remaining what we are. –Max DePree
  6. Vision is the art of seeing the invisible. –Jonathan Swift 1667-1745
  7. I dwell in possibility. –Emily Dickenson 1830-1866

Accessible PDFs

To read a PDF file, you need Adobe Acrobat Reader 5.0 (or later) on your computer. Acrobat Reader is available from Adobe. If the Adobe download site is not accessible to you, you can download Acrobat Reader from an accessible page. If you choose not to use Acrobat Reader, you can have the PDF file converted to HTML or ASCII text by using one of the conversion services also offered by Adobe.