Process: Textile Society of America Symposium
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IDENTITYAppropriation, Acculturation, and Transformation reflects the theme of TSA’s first national symposium held in the Western United States. A distinctive logo was needed to represent the influences of the Pacific Rim on West Coast textiles and to symbolically reflect the process whereby textile traditions are transformed into innovative new directions. The circle—common to Japanese heraldic crests and Pacific culture symbology — conveys this thematic identity. |
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INSPIREInspiration is often as simple as a reminder of the organization's purpose that unites its membership. Shown here in combination with the bios of renowned textile artists who are symposium keynote speakers, these end pages give room for readers to reflect on the words and their meaning. |
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INFORMAn abundance of activity must be innovatively presented as welcoming and fun in keeping with the symposium spirit of creativity. When the program is first read, the right recipient will read it wth pleasure and say, "I want to be there!" Here the event, date, theme and overall spirit provide key information and are part of the first impression. |
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INVITEOften the details define participation. Presentation of titles, times, locations, costs, reservations, and payments —whether online or in print—must be simple, clear and accurate to ease readers through registration. Knowing the audience is key to simplifying navigation and assuring the spirit of the event is not lost. |
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Produced by Textile Society of America |
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